{"id":13079,"date":"2025-04-09T11:54:48","date_gmt":"2025-04-09T11:54:48","guid":{"rendered":"https:\/\/www.investcapetown.com\/?p=13079"},"modified":"2025-10-28T13:03:29","modified_gmt":"2025-10-28T13:03:29","slug":"industry-insights","status":"publish","type":"post","link":"https:\/\/www.investcapetown.com\/en\/how-can-we-help\/industry-insights\/","title":{"rendered":"Industry Insights"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13079\" class=\"elementor elementor-13079\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f9ec8fc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f9ec8fc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75fcddf2\" data-id=\"75fcddf2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a2fbca7 elementor-widget elementor-widget-text-editor\" data-id=\"3a2fbca7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>Industry Insights<\/strong><\/h1><h2><em>Spotlight on: TOURISM <\/em><\/h2><p>Cape Town\u2019s <a href=\"https:\/\/www.investcapetown.com\/key-opportunities\/business-services\/visitor-economy\/\" title=\"visitor economy\">visitor economy<\/a>, narrowly defined here as the accommodation and restaurant sector, contributes almost R11 billion to economic output.\u00a0<\/p><p>This excludes the role the industry plays in downstream activities such as transport, trade and recreation. Cape Town\u2019s iconic attractions, including Table Mountain, the Cape of Good Hope, Robben Island, and the V&amp;A Waterfront, form part of the City\u2019s competitive offering, enticing around five million visitor trips through the award-winning Cape Town International Airport. The city\u2019s blend of natural beauty, history, and cultural diversity makes it a top destination for both local and international travellers.<\/p><h3><strong>Tourism in Numbers<\/strong><\/h3><ul><li>Economic output for Accommodation and Restaurants, a component of tourism within the retail sector in Cape Town was R10.8 billion in 2023, contributing <strong>13.1%<\/strong> to South Africa\u2019s output in this industry. (S&amp;P, Regional Explorer, 2024)<\/li><li>Formal employment in the accommodation and food and beverage services industry reached 58,085 full time jobs in 2023, an increase of 3,508 compared to the 2022 South African Revenue Services (SARS) data.<\/li><li>Revenue per available room rose to R1,470, and occupancy rates climbed to 68% in 2023, both showing year-on-year improvement. (Cape Town Tourism, 2024\/25)<\/li><li>The average daily spend for international travellers in 2023 was R1 454 and for the domestic travellers, R1 194. Both increased when compared to 2022.<\/li><li>The Cape Town International Airport welcomed 1,302,489 international visitors and 3,446,011 domestic visitors in 2023. Both categories showed increases from 2022, supported by the efforts of the <a href=\"https:\/\/www.wesgro.co.za\/air-access\/home\" title=\"Cape Town Air Access\">Cape Town Air Access<\/a> team. The airport serves 27 airlines with 38 active routes to 31 destinations. According to 2024 data from Airports Company South Africa (ACSA), while international numbers have recovered to above 2019 levels, domestic travel is yet to fully recover.<\/li><li>Cape Town has two established conference centres namely the Cape Town International Convention Centre and Century City Conference Centre, which strengthens Cape Town\u2019s competitive and award-winning MICE sector.<\/li><\/ul><h3><strong>Emerging trends shaping the industry in Cape Town<\/strong><\/h3><p>Tourism companies in Cape Town have identified trends that reflect changing traveller preferences and global changes in the market. \u00a0Many local companies identified the following key factors shaping the future of the industry as they explore how to capture these new markets and capitalise on these trends.<\/p><h3><strong>Exciting Openings and Iconic Revamps:<\/strong><\/h3><p>Some recent and upcoming developments in Cape Town\u2019s hospitality scene include:<\/p><ul><li>The Winchester Hotel received a new and refreshed look in 2021.<\/li><li>The Pullman Cape Town opened in the CBD in 2023.<\/li><li>The world\u2019s tallest hemp-built hotel launched in late 2023, The Hemp Hotel.<\/li><li>In 2024 Cape Grace reopened under new management (Fairmont) and in the same year it received the globally recognised Green Key certification. It is the only hotel in South Africa with this certification.<\/li><li>2025 will see the introduction of South Africa\u2019s first Mama Shelter hotel in Cape Town.<\/li><\/ul><h3><strong>Overcoming Growth Challenges in Cape Town \u2013 Focus on Safety and Security:<\/strong><\/h3><p>Recognizing the safety challenges and the need for a secure environment for visitors, the City has implemented the following measures:<\/p><ul><li>Campaigns by the City of Cape Town to educate visitors on <strong><a href=\"https:\/\/www.capetown.gov.za\/Explore%20and%20enjoy\/visitor-safety\/general-safety-awareness\/water-safety-at-pools-and-beaches#Heading1\" title=\"beach safety protocols\">beach safety protocols<\/a>.<\/strong><\/li><li><strong>Training law enforcement officers<\/strong> through Project 1000, a partnership with the Western Cape Government to combat crime and strengthen municipal policing.<\/li><li><strong>Enhanced safety measures<\/strong> in the CBD through collaboration between the <a href=\"https:\/\/www.capetownccid.org\/\" title=\"Cape Town Central City Improvement District\">Cape Town Central City Improvement District<\/a> (CCID) and Metro Police.<\/li><li>Cape Town Tourism\u2019s quick-response assistance for tourists in distress through their <strong><a href=\"https:\/\/www.capetown.travel\/travelwise\/safety-in-cape-town\/\" title=\"Band-Aid Programme\">Band-Aid Programme<\/a>.<\/strong><\/li><\/ul><h4><strong>Interesting Perspective:<\/strong><\/h4><p>If Cape Town Stadium, with its near 55,000-seat capacity, were used as a benchmark, how many times could the city\u2019s top attractions fill it in 2023? This comparison underscores the popularity of some of Cape Town\u2019s attractions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d00e279 elementor-hidden elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d00e279\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc3aa93\" data-id=\"bc3aa93\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a677001 elementor-widget elementor-widget-heading\" data-id=\"a677001\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Industry Insights Archive<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e58a6a elementor-widget elementor-widget-text-editor\" data-id=\"8e58a6a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f976330 elementor-widget elementor-widget-accordion\" data-id=\"f976330\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2611\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2611\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\" title=\"2025\">2025<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2611\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2611\"><strong>Q1<\/strong>\n<ul>\n \t<li><a href=\"https:\/\/stage.investcapetown.com\/2025-q1\/industry-insights-q1\/\" title=\"Industry Insights\">Industry Insights<\/a><\/li>\n<\/ul>\n<strong>Q2<\/strong>\n<ul>\n \t<li><a href=\"https:\/\/stage.investcapetown.com\/2025-q1\/industry-insights-q1\/\" title=\"Industry Insights\">Industry Insights<\/a><\/li>\n<\/ul>\n<strong>Q3<\/strong>\n<ul>\n \t<li><a href=\"https:\/\/stage.investcapetown.com\/2025-q1\/industry-insights-q1\/\" title=\"Industry Insights\">Industry Insights<\/a><\/li>\n<\/ul>\n<strong>Q4<\/strong>\n<ul>\n \t<li><a href=\"https:\/\/stage.investcapetown.com\/2025-q1\/industry-insights-q1\/\" title=\"Industry Insights\">Industry Insights<\/a><\/li>\n<\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Industry Insights Spotlight on: TOURISM Cape Town\u2019s visitor economy, narrowly defined here as the accommodation and restaurant sector, contributes almost [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":13116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[41,45],"tags":[80,89],"class_list":["post-13079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-can-we-help","category-resources","tag-economic-landscape","tag-tourism"],"acf":{"banner_title":"Industry\r\n\r\n<em>Insights<\/em>","latest_post_blocks":"","key_banner_image":13117,"category_taxonomies":[41,45]},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v28.1) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Industry Insights | Resources | Invest Cape Town<\/title>\n<meta name=\"description\" content=\"The city\u2019s blend of natural beauty, history, and cultural diversity makes it a top destination for both local and international travellers.\" 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