{"id":15192,"date":"2026-01-21T05:35:22","date_gmt":"2026-01-21T05:35:22","guid":{"rendered":"https:\/\/www.investcapetown.com\/?post_type=press-releases-event&p=15192"},"modified":"2026-01-21T05:35:22","modified_gmt":"2026-01-21T05:35:22","slug":"this-is-cape-town-in-new-york-london-and-europe","status":"publish","type":"press-releases-event","link":"https:\/\/www.investcapetown.com\/fr\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/","title":{"rendered":"This is Cape Town\u2026 in New York, London and Europe"},"content":{"rendered":"

This is Cape Town\u2026 in New York, London and Europe<\/strong><\/h1>\n

 <\/p>\n

The <\/em><\/strong>This Is Cape Town\u00a0campaign, the City of Cape Town\u2019s biggest and boldest tourism and place-marketing initiative to date, is landing in New York, London and several European cities this month, following a successful run in African cities and Brazil.\u00a0Read more below:<\/em><\/strong><\/p>\n

 <\/p>\n

The campaign, launched late last year by the City of Cape Town\u2019s Mayoral Committee Member for Economic Growth, Alderman James Vos, is being rolled out over several months across six continents and 55 cities worldwide, and is designed to drive international interest and bookings that support Cape Town\u2019s tourism industry and the jobs it sustains.<\/p>\n

 <\/p>\n

\u2018The focus of This Is Cape Town<\/em><\/a>\u00a0is to ensure that global attention translates into real travel demand, real spend in our local economy and real job opportunities for Capetonians,\u2019 said Alderman Vos.<\/p>\n

 <\/p>\n

\"A<\/p>\n

 <\/p>\n

The strategy is being activated across a range of high-visibility platforms and locations, including digital billboards and public transport advertising in key precincts across the target cities.<\/p>\n

 <\/p>\n

A distinctive feature of the campaign is the use of moving billboards in the US and UK. In New York, digital screens are mounted on iconic yellow taxis, while in London, traditional black cabs are wrapped in This Is Cape Town branding. These London cabs also feature Virgin Atlantic advertising inside, including a QR code linking directly to flight bookings.<\/p>\n

 <\/p>\n

Further marketing has gone live on Connected TV platforms in Italy, France, Belgium, Switzerland and Germany.<\/p>\n

 <\/p>\n

\"A<\/p>\n

 <\/p>\n

\u2018Cape Town has seen a notable increase in global air connectivity, supported by sustained and targeted place marketing campaigns, such as This Is Cape Town.<\/p>\n

 <\/p>\n

\u2018When United Airlines launched direct flights from Newark Liberty International Airport to Cape Town in 2019, around 3 500 passenger seats were available that year. Between 2019 and 2025, United Airlines will have operated 1 324 flights, delivering a cumulative 337 374 passenger seats on the route. By 2025 alone, annual seat capacity increased to 85 500 seats, with a projected 91 749 seats in 2026,\u2019 said Alderman Vos.<\/p>\n

 <\/p>\n

Increased demand led United Airlines to introduce a direct Washington D.C. to Cape Town flight, further strengthening connectivity between the US and Cape Town. Growth has also been recorded in the UK market.<\/p>\n

 <\/p>\n

\u2018Virgin Atlantic increased London\u2013Cape Town services from three flights per week in December 2021 to seven per week during the current peak period. In total, Cape Town currently enjoys 28 direct flights per week between London and Cape Town, serviced by British Airways, Virgin Atlantic and Norse Atlantic Airways,\u2019 said Alderman Vos.<\/p>\n

 <\/p>\n

\"A<\/p>\n

 <\/p>\n

The current global rollout builds on strong digital performance in S\u00e3o Paulo and African cities, including Lusaka and Nairobi, where the campaign reached more than 17 million people on META platforms in just one month.<\/p>\n

 <\/p>\n

\u2018Beyond creating awareness, tourism contributed R27,5 billion to Cape Town\u2019s economy in 2024 and supported more than 106 000 jobs. Our focus is on growing those numbers through smart, high-impact and cost-effective campaigns that are backed by conversion in key source markets,\u2019 said Alderman Vos.<\/p>\n

 <\/p>\n

In the coming months, This Is Cape Town<\/em>\u00a0is set to go live in additional markets including China, India, the United Arab Emirates and Australia.<\/p>","protected":false},"excerpt":{"rendered":"

This is Cape Town\u2026 in New York, London and Europe   The This Is Cape Town\u00a0campaign, the City of Cape […]<\/p>\n","protected":false},"featured_media":15193,"parent":0,"menu_order":0,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"categories":[74,75],"tags":[128],"class_list":["post-15192","press-releases-event","type-press-releases-event","status-publish","format-standard","has-post-thumbnail","hentry","category-news-events","category-press-releases","tag-this-is-cape-town"],"acf":{"banner_title":"Press Release<\/em>","latest_news_blocks":"","key_banner_image":15194},"yoast_head":"\nThis Is Cape Town Campaign | Press Release | Invest Cape Town<\/title>\n<meta name=\"description\" content=\"The This Is Cape Town campaign, the City of Cape Town\u2019s biggest and boldest tourism and place-marketing initiative to date, is landing in New York, London and several European cities this month, following a successful run in African cities and Brazil.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.investcapetown.com\/fr\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This is Cape Town\u2026 in New York, London and Europe\" \/>\n<meta property=\"og:description\" content=\"The This Is Cape Town campaign, the City of Cape Town\u2019s biggest and boldest tourism and place-marketing initiative to date, is landing in New York, London and several European cities this month, following a successful run in African cities and Brazil.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.investcapetown.com\/fr\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/\" \/>\n<meta property=\"og:site_name\" content=\"Invest Cape Town\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mlourzeiexfv.i.optimole.com\/cb:0E_F.e2b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.investcapetown.com\/wp-content\/uploads\/2026\/01\/TICT-Campaign-FEATURED-210126.png\" \/>\n\t<meta property=\"og:image:width\" content=\"550\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/\",\"url\":\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/\",\"name\":\"This Is Cape Town Campaign | Press Release | Invest Cape Town\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\/\\/www.investcapetown.com\\/wp-content\\/uploads\\/2026\\/01\\/TICT-Campaign-FEATURED-210126.png\",\"datePublished\":\"2026-01-21T05:35:22+00:00\",\"description\":\"The This Is Cape Town campaign, the City of Cape Town\u2019s biggest and boldest tourism and place-marketing initiative to date, is landing in New York, London and several European cities this month, following a successful run in African cities and Brazil.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/#primaryimage\",\"url\":\"https:\\/\\/www.investcapetown.com\\/wp-content\\/uploads\\/2026\\/01\\/TICT-Campaign-FEATURED-210126.png\",\"contentUrl\":\"https:\\/\\/www.investcapetown.com\\/wp-content\\/uploads\\/2026\\/01\\/TICT-Campaign-FEATURED-210126.png\",\"width\":550,\"height\":330,\"caption\":\"A London black cab featuring This is Cape Town signage.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/press-releases-event\\\/this-is-cape-town-in-new-york-london-and-europe\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u00a0    Home\",\"item\":\"https:\\\/\\\/www.investcapetown.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News & Events\",\"item\":\"https:\\\/\\\/www.investcapetown.com\\\/.\\\/news-events\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Press Releases\",\"item\":\"https:\\\/\\\/www.investcapetown.com\\\/.\\\/news-events\\\/press-releases\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"This is Cape Town\u2026 in New York, London and Europe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/#website\",\"url\":\"https:\\\/\\\/www.investcapetown.com\\\/\",\"name\":\"Invest Cape Town\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.investcapetown.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/#organization\",\"name\":\"Invest Cape Town\",\"url\":\"https:\\\/\\\/www.investcapetown.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\/\\/www.investcapetown.com\\/wp-content\\/uploads\\/2024\\/01\\/invest-cape-town-logo.png\",\"contentUrl\":\"https:\\/\\/www.investcapetown.com\\/wp-content\\/uploads\\/2024\\/01\\/invest-cape-town-logo.png\",\"width\":2158,\"height\":823,\"caption\":\"Invest Cape Town\"},\"image\":{\"@id\":\"https:\\\/\\\/www.investcapetown.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"This Is Cape Town Campaign | Press Release | Invest Cape Town","description":"The This Is Cape Town campaign, the City of Cape Town\u2019s biggest and boldest tourism and place-marketing initiative to date, is landing in New York, London and several European cities this month, following a successful run in African cities and Brazil.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.investcapetown.com\/fr\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/","og_locale":"fr_FR","og_type":"article","og_title":"This is Cape Town\u2026 in New York, London and Europe","og_description":"The This Is Cape Town campaign, the City of Cape Town\u2019s biggest and boldest tourism and place-marketing initiative to date, is landing in New York, London and several European cities this month, following a successful run in African cities and Brazil.","og_url":"https:\/\/www.investcapetown.com\/fr\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/","og_site_name":"Invest Cape Town","og_image":[{"width":550,"height":330,"url":"https:\/\/mlourzeiexfv.i.optimole.com\/cb:0E_F.e2b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.investcapetown.com\/wp-content\/uploads\/2026\/01\/TICT-Campaign-FEATURED-210126.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/","url":"https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/","name":"This Is Cape Town Campaign | Press Release | Invest Cape Town","isPartOf":{"@id":"https:\/\/www.investcapetown.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/#primaryimage"},"image":{"@id":"https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/#primaryimage"},"thumbnailUrl":"https:\/\/mlourzeiexfv.i.optimole.com\/cb:0E_F.e2b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.investcapetown.com\/wp-content\/uploads\/2026\/01\/TICT-Campaign-FEATURED-210126.png","datePublished":"2026-01-21T05:35:22+00:00","description":"The This Is Cape Town campaign, the City of Cape Town\u2019s biggest and boldest tourism and place-marketing initiative to date, is landing in New York, London and several European cities this month, following a successful run in African cities and Brazil.","breadcrumb":{"@id":"https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/#primaryimage","url":"https:\/\/mlourzeiexfv.i.optimole.com\/cb:0E_F.e2b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.investcapetown.com\/wp-content\/uploads\/2026\/01\/TICT-Campaign-FEATURED-210126.png","contentUrl":"https:\/\/mlourzeiexfv.i.optimole.com\/cb:0E_F.e2b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.investcapetown.com\/wp-content\/uploads\/2026\/01\/TICT-Campaign-FEATURED-210126.png","width":550,"height":330,"caption":"A London black cab featuring This is Cape Town signage."},{"@type":"BreadcrumbList","@id":"https:\/\/www.investcapetown.com\/press-releases-event\/this-is-cape-town-in-new-york-london-and-europe\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u00a0    Home","item":"https:\/\/www.investcapetown.com\/"},{"@type":"ListItem","position":2,"name":"News & Events","item":"https:\/\/www.investcapetown.com\/.\/news-events\/"},{"@type":"ListItem","position":3,"name":"Press Releases","item":"https:\/\/www.investcapetown.com\/.\/news-events\/press-releases\/"},{"@type":"ListItem","position":4,"name":"This is Cape Town\u2026 in New York, London and Europe"}]},{"@type":"WebSite","@id":"https:\/\/www.investcapetown.com\/#website","url":"https:\/\/www.investcapetown.com\/","name":"Invest Cape Town","description":"","publisher":{"@id":"https:\/\/www.investcapetown.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.investcapetown.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.investcapetown.com\/#organization","name":"Invest Cape Town","url":"https:\/\/www.investcapetown.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.investcapetown.com\/#\/schema\/logo\/image\/","url":"https:\/\/mlourzeiexfv.i.optimole.com\/cb:0E_F.e2b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.investcapetown.com\/wp-content\/uploads\/2024\/01\/invest-cape-town-logo.png","contentUrl":"https:\/\/mlourzeiexfv.i.optimole.com\/cb:0E_F.e2b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.investcapetown.com\/wp-content\/uploads\/2024\/01\/invest-cape-town-logo.png","width":2158,"height":823,"caption":"Invest Cape Town"},"image":{"@id":"https:\/\/www.investcapetown.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.investcapetown.com\/fr\/wp-json\/wp\/v2\/press-releases-event\/15192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.investcapetown.com\/fr\/wp-json\/wp\/v2\/press-releases-event"}],"about":[{"href":"https:\/\/www.investcapetown.com\/fr\/wp-json\/wp\/v2\/types\/press-releases-event"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.investcapetown.com\/fr\/wp-json\/wp\/v2\/media\/15193"}],"wp:attachment":[{"href":"https:\/\/www.investcapetown.com\/fr\/wp-json\/wp\/v2\/media?parent=15192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.investcapetown.com\/fr\/wp-json\/wp\/v2\/categories?post=15192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.investcapetown.com\/fr\/wp-json\/wp\/v2\/tags?post=15192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}