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In his State of the Nation Address 2019, President Cyril Ramaphosa promised that government, in partnership with the private sector, would create no fewer than 2 million jobs in the next decade to address the unemployment crisis. Five years earlier, Aisha Pandor, CEO and co-founder of SweepSouth was already using her entrepreneurial skills to tackle this problem.

SweepSouth, an online platform that connects homeowners and domestic cleaners, was founded in 2014 by Aisha and her husband Alen Ribic. SweepSouth provides a reliable service for customers who need their home to be cleaned but also generates jobs for experienced and skilled domestic workers. This business has over 15 000 home cleaners and 100 000 customers across major cities in South Africa. Many of the cleaners are the sole breadwinners of their families and SweepSouth has given them access to job opportunities through a few simple steps on a smartphone.

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