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STATEMENT BY ALDERMAN JAMES VOS, MAYORAL COMMITTEE MEMBER FOR ECONOMIC GROWTH

Today, I am excited and proud to launch Freedom to Wish campaign, a celebration of Cape Town – for Capetonians. The campaign will be implemented by Cape Town Tourism (CTT), the City’s official Destination Marketing Organisation, and is our way of thanking locals for making this the landmark destination that it is. Read more below:

We are inviting everyone who lives in Cape Town to nominate themselves or a loved one to tell us the one thing you would love to experience in this city. Whether it’s a stay at a 5-star hotel, a cooking class or paragliding over the mountains – we want to help make as many wishes as possible come true!

The initiative ties into Find Your Freedom, CTT’s interactive concept wherein users choose an avatar for a virtual taste of Cape Town.  You begin by choosing your character – a Fearless Foodie, Nature Warrior or Urban Adventurer – and thereafter decide which part of Cape Town you’d like to experience through a series of first-person perspective videos. As a foodie, for example, you can pop into the award-winning La Colombe restaurant or join a local cooking class.

Freedom to Wish speaks to the ‘Rethinking Tourism’ theme for this year’s Tourism Month wherein we are aiming to attract travellers from across the country, continent and globe while empowering small businesses in the sector with access to information, networking opportunities, and exposure.

Our work in the sector is because of the massive economic spinoffs for businesses and operators to benefit from increased bookings, more spending, job creation, and sustained investments.

People and places have always been at the core of our tourism destination offering. For the City, rethinking tourism means constantly evaluating how this sector boosts the communities of Cape Town. South Africa’s tourism sector is forecast to create over 800 000 jobs over the next 10 years. Through hard work, collaboration and innovation, we can realise these opportunities.

To be part of ‘Freedom to Wish’, which opens on 12 September and runs until 27 September, simply Whatsapp CTT on 072 662 0626 or send your 60-second video or email freedomtowish@capetown.travel with your name, the name of the person whose wish you’d like us to grant and their desired Cape Town experience. For further details on ‘Freedom to Wish’, follow CTT on Twitter, Instagram and Facebook. Terms and conditions apply.

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