Cape Town is a sub-Saharan African business hub for industry and innovation

Cape Town – SA’s second largest municipal economy, second most important contributor to national employment, contributing 9,5% (EGS – Baseline Statistics 2019). The Mother City really does offer everything needed for sustainable economic growth, like it’s world-class Central Business District (CBD) and established Cape Town infrastructure across several sectors throughout the Western Cape.

But why exactly does this truly bustling node of commerce and industry offer such excellent value for investors compared to other international cities like New York or Singapore? What is it about Cape Town that attracts a diversity of locals and foreigners who want to live, work, study and play in a promising metropolis brimming with opportunity? For starters, Cape Town is incredibly inclusive. It’s a sustainable, vibrant urban environment with many global brands and local start-ups already thriving here.

On average, Cape Town has a per capita GDP that is 32% higher than the national average.
(EGS – Baseline Statistics 2019).


% change 2013-2017/18




The Splendour of the Western Cape  

One of South Africa’s most lucrative provinces, the Western Cape’s abundance of natural assets, established agricultural and tourism industries, broad sector base and a growing pool of young, energetic talent has embedded value, innovation and creativity into the business culture here making it an inspired hub for industry. Good governance provides a stable business environment. Infrastructure forms the gateway to the continent. This is largely due to the second busiest container port in the country being located here, as well as the second busiest international airport. Its expansive agricultural surroundings sees Cape Town acting as a processing, trade and retail hub for a wide range of export-quality produce.

Current Economic Trends

Cape Town’s economic landscape and growth or real GGP has grown at higher rates than the national average thanks to its competitive advantage over the rest of the country in certain sectors and industries. These include several manufacturing sub-sectors such as electronic and electrical products, metal, steel and beverages. Some of the positive current growth prospects for Cape Town include:

  • Increased share of national economy
  • Continued rise in new company registrations
  • Several new large investment projects
  • A steadily growing digitech sector
  • Rapidly expanding B2B and B2C e-Commerce
  • Increased exports and improved trade balance
  • Future Economic Trends

Future Economic Trends

The economy of Cape Town is a rapidly growing city in terms of infrastructure and accessibility. Until now, employment growth has been driven by business services, construction, retail, agro-processing and tourism sectors (Project Camissa Report 2019). However, non-tertiary Industries, like construction as well as food and beverage, have shown a decline since 2017 while the dominance of the services industry has grown (EGS – Baseline Statistics 2019). Future sectors flagged for high growth are expected to be trade, manufacturing, transport and communications.

Continued economic momentum is further being cemented through:

  • Sustainable growth in global trade partners
  • National and local policy implementations
  • Preservation of the natural environment
  • Further investment in trade infrastructure
  • Strengthening globally competitive sectors
  • Evolving human resource skills development
  • Growing information technologies
  • Exploration of new global market opportunities

Information technology, telecommunications, medical and research equipment and other hi-tech processes are on the rise, further broaden the ever-growing industrial core of the province. There’s a strong IT talent pool, helped by major investments by multinationals including Amazon and Microsoft (Project Camissa Report 2019). The emergence of several initiatives, including the designation of the Atlantis Green Tech SEZ and the founding of several renewable company head offices in the city is leading the renewable energy and clean-tech industries.

Owing to Cape Town’s ‘green’ reputation there is potential for the development of an industry around the manufacturing and servicing of electric vehicles (Project Camissa Report 2019) as well as the production of medical cannabis.

Africa’s Hub of Opportunity

Host to the incredible Cape Town International Convention Centre, the Mother City is experiencing a tangible shift to a service-driven economy with an established business culture and clustering of trusted financial institutions. There is immense confidence in the soundness of banks in the region, rated third in the world by the WEF.

The attractive working environment with its beautiful coastlines, national parks, orchards and vineyards has also encouraged a shift of certain activities to the Cape. Foreign firms and new investment groups are focusing on the local investment scene.

Four top universities and two globally recognised business schools in the region attract a new generation of innovation and talent. These institutions have boosted Cape Town’s status as the leader in African BPO innovation and fields like Business Process Management have been one of the leading creators of jobs in Cape Town over the past few years, reflecting major investments (Project Camissa Report 2019).

We are:

The second busiest container port in SA and the second busiest airport in SA;

A service-driven economy with established business culture and clustering of financial institutions;

Strategically positioned on the west coast of Africa;

A powerful skills pipeline; and

The best place in Africa for hi-tech.

We have:

Good public transport linkages in the city;

Soundness of banks rated third in the world by the WEF;

Scenic beauty and natural sights that attract international visitors and make the city globally recognisable;

Three major universities in the metro region. One of these is the top-ranked university in Africa, and the second highest ranked university in South Africa is located just outside the metro boundaries in the historic and beautiful town of Stellenbosch.

We service:

large agricultural surroundings and act as a processing centre,

trade and retail hub of farming products.

Globally Recognised

Film and media production is one of the most exciting industries in the Western Cape. Several top-rated shows and movies filmed in and around Cape Town give the city more exposure to foreign audiences, encouraging the tourism industry (Project Camissa Report 2019). Plus, the Cape Winelands are home to some of the world’s most highly sought-after vintages, with premium estates exporting labels to all corners of the globe.

It’s really no surprise that the Western Cape represents an immense opportunity for investors from all walks of industry. With an incredibly responsive and supportive regional government and a vibrantly innovative start-up ecosystem, Cape Town is an invigorating and rewarding destination to do business.

Find out more about investing in Cape’s Town’s thriving economy


Downloadable Resources

Economic Performance Indicators for Cape Town – Q1, 2019

Economic Performance Indicators for Cape Town – Q4, 2018 

Economic Performance Indicators for Cape Town – Q3, 2018 

Economic Performance Indicators for Cape Town – Q2, 2018

ECAMP Circular 2017

Shared economy in Africa – Wesgro, Sept 2017

invest cape town mobile logo South Africa flag logo
invest cape town mobile logo Privacy Policy Terms of Use